ROLE

Senior Interactive Designer

CLIENT

QNASL (Pharma Brand)

PLATFORM

Web & Tablet

DATE

8/2014

This Pharmaceutical Collection is comprised of Web, Print and Interactive presentations. The material was created in collaboration with the client, Strategist and internal account personnels. The Initial goal was to re-imagine, innovate and Deliver.

Project Overview

QNASL needed a digital experience to support the launch of their new pharmaceutical product. I was responsible for designing interactive sales and education tools that enabled reps and patients to access information more effectively.

My Role & Contributions

• • Designed interactive product education experiences for tablet and web.
• • Developed IA and wireframes for rep and patient tools.
• • Collaborated with medical and legal teams for compliance.
• • Created UI patterns aligned and brand guidelines.

Key Challenges

• • Simplifying complex medical content for multiple user groups.
• • Ensuring regulatory compliance and accuracy.
• • Designing for both reps (sales enablement) and patients (education).

Solutions

• • Developed interactive product guide with dynamic visual elements.
• • Designed clear navigation and content hierarchy for faster learning.
• • Integrated analytics tracking to measure usage.

Impact

• +30% engagement rate among field reps.
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• Improved speed and clarity of product delivery during launches.
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• Enabled scalable content updates post-approval.