PROJECT NAME

Hologic

ROLE

Product Designer

DATE

01/21/2019

In 2020, Hologic completely reorganized their GSS product marketing team. As a result, the new team recognized the significant benefits of consolidating the six sites and aligning them from the perspectives of user experience, content, design, and search functionality. These sites had been neglected for years, resulting in outdated content, design, and functionality, and they are not user-friendly or responsive.

Brief Project Overview

Hologic needed a digital platform to make their women’s health solutions more accessible to both patients and clinicians. I led UX strategy, focusing on simplifying complex clinical data and creating tools that empower patients to engage with their health journey.

My Role & Contributions

• • Defined end-to-end UX strategy and information architecture.
• • Led research sprints with clinicians and patient focus groups to identify pain points.
• • Designed wireframes, interactive prototypes, and component systems.
• • Partnered with engineering and compliance teams to ensure HIPAA alignment.
• • Championed accessibility best practices.
• • Led Art direction, and created style guide for handoff

Key Challenges

• • Translating medical complexity into simple, patient-friendly experiences.
• • Balancing regulatory requirements with user-centric design.
• • Designing for both patient and clinician user groups.

Solutions

• • Created a modular patient dashboard with intuitive navigation.
• • Streamlined test result presentation with clear visual hierarchy and alerts.
• • Built scalable components for future product integrations.

Impact

• • +35% increase in patient portal engagement.
• • –40% reduction in support calls related to test results.
• • Improved accessibility compliance and clinician satisfaction scores.